Hello! I’m Haley Ho.
I’m currently designing new features on the Card Team at Chase for consumer, cobranded, and small business cards (Sapphire, Freedom, Ink, etc.) in New York, NY. I’ve had experience designing products for both small startups as well as the world’s biggest brands.
Cohort 7 of the Iovine and Young Academy — a program founded by Jimmy Iovine and Dr. Dre — and 32 of the most talented designers, engineers, and entrepreneurs I know.
The academy
My first design — a winning poster for my 8th grade class. Hand drawn with Copic markers and pen!
Where it all began…
Experience
From product internships at large tech companies, to design consulting with major brands, I’ve had countless opportunities to solve problems visually and strategically.
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● Created a seed concept and design directly related to growth and conversion efforts for iCloud and iCloud+
● Designed components, wireframes, and user flows for mobile to enhance trust
● Concept approved for productization by VP of Product, Design, & Marketing for Services
● Concept scope expanded and approved for emerging markets
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● Presented research to the USC President and USC Board of Trustees during their annual retreat in Ojai, CA
● Project selected from student group submissions across USC’s thirty academic departments
● Designed products and services that leverage generative AI and impact the future of healthcare
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● Designed a directory service for AWS Sales Console CRM
● Created and prototyped wireframes that adhered to the AWS Polaris design system
● Conducted product research through engineering, design, product, and end user interviews
● Produced a requirements document (PR/FAQ) for product development handoff
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● Created data visualizations from historical trends and conducted competitive analysis
● Presented solutions to the VP of Global Brand Development
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● Designed a user experience and interface to simplify the process of investing fractionally in NFTs
● Created user flow, wireframes, and high-fidelity designs for landing page and chrome extension
● Designed branding, logo, and created detailed design guidelines
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● Won the $1,000 Judge’s Choice award at LavaLab’s Spring 2021 Demo Night Competition
● Designed wireframes and high fidelity mockups for core features of the website
In other news…
I presented a design strategy project I worked on during an IYA Industry Lab with E&Y to USC President Carol Folt and the Board of Trustees in Ojai, CA.
You can read more about my experience here.
During COVID-19, my design was selected as a finalist in a t-shirt competition. I donated the funds I made to SF New Deal, a nonprofit that fights food insecurity.
You can read more about my experience here.