The Problem
Increasing NFT prices are creating a barrier of entry for buyers with limited access to capital to benefit from digital ownership.
While Multi-signature Wallets offer a temporary solution in this space, they require a high degree of coordination, trust in all parties involved, and are expensive.
The Solution
Block Parties solves this by allowing users to complete group transactions into 3 simple steps.
Step 1
Browse
Download our free chrome extension to browse the OpenSea NFT marketplace and start a “party”.
Step 2
Invest
Once your party is voted off the waitlist, find your party on the Block Parties public marketplace and invest!
Step 3
Resell
Once the NFT price is met, it is automatically re listed for resale on OpenSea.
The Process
Simplifying a complex product
Since Block Parties exists in the relatively new space of NFTs, crypto, and blockchain, it was essential to simplify the steps to make it less intimidating for the user.
Creating a complete MVP
Block Parties had both a web-based platform as well as a chrome extension. I worked on the user interface and experience for both of them.
Web-Based Platform
chrome extension
Card Design
The nature of Block Parties also requires that a large quantity of information needs to be condensed. In order to accomplish this, one of the biggest design decisions I made during this whole process was deciding how to represent that information in the cards on the screen for each individual NFT Party.
To identify the purpose of each individual card, I sorted them by their functionality on Figma so that I could analyze the tradeoffs of different visual layouts.
Ultimately, I settled on making the cards vertical to fit in with the grid structure of the web-based platform. It also gave me greater flexibility for certain screens and allowed me to fit in more cards per page.
I also used a "Type of Party Tag" to represent each function of the card: public, waitlist, private, hosting, joining, and invitations.
Redesigning the visual identity
In addition to creating the user flow, I also redesigned Block Parties' logo. The founders wanted something simple and playful, so I created a logo that represents the physical blocks and confetti associated with the name "Block Parties".
Landing Page
In addition to the web-based platform and chrome extension, I also created a simple landing page inspired by other sites like Discord and Honey to encourage people to set up an account and download the extension.
Creating a loading animation
Since I was already somewhat familiar with After Effects, I also created a quick loading animation to maintain visual interest between screens.
The result
I was able to finish the complete the web platform, chrome extension, landing page, logo, visual identity, and pitch deck during my internship.
Throughout the summer, I worked with three developers and two co-founders to create the Block Parties MVP.
Although I had to depart from the project once school started, I learned a lot about handing my designs off to front end developers, how to bridge the founders' vision with my final iterations, and creating an MVP from scratch.
Recently, Block Parties relaunched as @KoopXYZ on Twitter. Go check it out!
